Wait till you build a few more engines and have a couple 10mm helicoils (or Recoils) pull right out of the head before you even hit 15 ft/lbs, then you guys will understand why it is an upgrade. :icon_wink
The problem from what I can tell is that the head on a 7m doesn't have any coolant passages near the exhaust manifold studs, and the aluminum softens around the studs because of the extreme heat over a long period of time. If the stock studs come out without stripping the holes, then you probably could get away with 10mm helicoils. The whole reason I came up with the kit was because a customer had a machine shop helicoil his head and the helicoil pulled out before he hit the correct torque. 7/16" is the next size up that still fits the manifold without drilling. Then a few weeks later it happened to me, and know the helicoil was installed correctly, so I figured other people may have the same issue.
If the factory Toyota gasket doesn't fit over the studs, I don't think spending $6 or whatever the gaskets costs from Fel Pro is such a huge inconvienence or expense. The proper fix would be buying a new cylinder head, but I think a $60 helicoil kit is a lot better deal for most people. Honestly, I make so little money on the kits that the only reason I still have them is to help people out. It costs me more money in my time to round up all the parts from 4 different places then I make on it.