Social network to find new friends

Jun 28, 2025
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Article about social network to find new friends

Consequently my colleagues and I received emails nearly daily that all shared one phrase that we all rued. We hated – and still hate – the term, “not just [...] Crushee Is A New Social Network For Best Friends That Haven't Met Yet. Years ago I worked at a major tech publication right about the time things like Facebook and Myspace were becoming popular.




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Consequently my colleagues and I received emails nearly daily that all shared one phrase that we all rued. We hated – and still hate – the term, “not just another social network”, because every time another social network was launched the phrase used it to try to explicate just how “special” it was. The words cut us. There was a “not just another social network” dedicated to Toyota Prius owners, one for yo-yo enthusiasts, and even one for those who collect World War I era dummy firearms. Few social networks, then, made us take note, and fewer still do today. Those scars run deep. But then I made friends with a charming social network called Crushee. It was awhile ago and it was in a closed private beta. I was asked to take a look and share my opinions with the small cabal in charge of the site. It was cute, but obviously still growing. The most important thing, however, was that it operated in a totally different way than the big social networks, like Facebook. Crushee isn’t about keeping in touch with the awesome people in your life, Crushee is about meeting and gathering new awesome people into your life. Going in, I had only one or two people I’d be able to say I “knew” on Crushee. Now I’m best friends with everyone there. It may sound like hyperbole, but it’s not. I’m helping one member I met on there book her first rock show in Seattle when she tours this summer. I’m putting up another for a couple days while they road trip through the West coast. I can’t tell you how many people I’ve helped with their websites or other tech projects just because they’re fellow “Crushees”. These aren’t people I know in real life, these are people I met and befriend and fell in love with on a website. And the love, let me tell you, is real, man. It helps that, for the most part, the Crushee’s membership are indeed a hip set. Musicians, alternative models, artists, and designers are the norm. The people tend to be young and attractive, dress exceptionally stylishly, and there are more than enough tattoos to go around. And, amazingly, the creep factor is low. (The site is designed that way, more on how that’s achieved below.) It’s also generated its own customs and traditions that seem to have appeared via the collective will of the participants. On any given day you can see the merits of different types of pizza being debated via animated gifs of cats. Again, that’s not hyperbole, that’s just how it works. Crushee was founded by Annaliese Nielsen, whose previous web successful major web venture is (the decidedly not safe for work) GodsGirls, a website for independent and alt glamor models, many of whom call Crushee a second home. I talked with Nielsen about her vision for Crushee, how it came to be, and why it’s so special. So who’s behind Crushee? There are currently zero people on staff. This is a completely bootstrapped start up. We are self-funded and working on this thing on our nights and weekends. We're a team of three founders: Atom Smith, Brent Akamine and myself. We did give a little equity to a friend to help us navigate our legals and financials with a little more literacy, but otherwise it’s just us. Is Crushee a dating site? Crushee isn't a dating site. Brent and I met in 2009. I think and we talked about building a niche dating product at the time. We prototyped it with some capital that a friend kicked in. It was basically like Tinder [an alt dating app], but on the web. It had a feed that was a very basic shoutbox [similar to “Facebook’s “wall”] sort of utility. The idea was that people could use this shoutbox to make a post to grab a user's attention and get some extra eyeballs on their profile. During that prototype, we let some people onto the site to test it out. They were all using the shout box to talk to each other. Everyone used the crush" utility very freely regardless of any actual potential romantic interest in each other. it became obvious pretty quickly that we would need to move in another direction if we wanted to address a real need as opposed to this need that we had hypothesized the existence of. We found out that people just wanted to talk to each other regardless of whether they knew each other. And then people were making friends. It was neat! So you changed from a dating app to a more “friendly” thing. Yes, but then we had to stop working on it. We ran out of money, and we didn't have an engineer on our team. Brent had interesting offers from other startups. I just started working Internet marketing stuff for some local projects in addition to GodsGirls. We left Crushee on a server somewhere and moved on. The time wasn't right. But then if we flash forward to sometime in mid- or late-2011, I’m newly single and signing up for an actual dating website. I'm browsing the site and I type "ruby on rails" into the search box for reasons that I can't explain. That’s how I found Atom. His profile was hilarious. We start messaging and become actual Internet friends. He's a disgusting monster but we both like to cook and have a similar sense of humor. I had been thinking about it a lot, as people were still playing around with the stagnant prototype and never stopped asking us if we were going to pick it back up. So I show him Crushee and he’s very interested. I get in touch with Brent and he is still interested. We all started working on it again almost right away. It was all kind of serendipitous and magical. So now that it’s built, how exactly does it work? So you’re on Crushee and you see a picture or a post from a person that you think is cool or interesting or attractive or nice. Great! Now you press a little button on their profile to “crush” them. Now that nice/interesting/attractive/funny person will get a notification to let them know that they have a “secret admirer”. It doesn’t come out and tell a user exactly who crushed them. It basically says "A user with the name A*******e N has crushed you!” And then they get to try to figure out whom it is, and that’s the fun. If that person that you crushed should happen to also find you neat then they might “crush” you, at which time you and the entire community will get a notification saying that these two users have formed a mutual crush. When two people are in a “mutual crush”, they can private message each other and things like that, so they can exchange phone numbers or sweet nothings in private or just, like, celebrate your cute new friendship in front of everyone. That’s what typically happens, anyway. Is there anything at all in the DNA of Crushee that comes from the social aspects of your previous project, GodsGirls?
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