You’re One Funnel Away From Breaking Through
You’ve bought the domain. You’ve tried to build the site. You’ve posted on Instagram, recorded a few reels, maybe even spent a hundred bucks on ads. But… nothing’s clicking.
You know your product works.
You know people need it.
But the sales just aren’t coming in.
Maybe it’s not the offer. Maybe it’s the system—or lack of one.
Most online entrepreneurs don’t fail because of bad products.
They fail because they never figured out how to lead people through a journey that ends with “yes.”
That’s where the One Funnel Away Challenge enters. It’s not another online course. It’s an execution plan, designed to help you build and launch a sales funnel in just 30 days—even if you’ve never done it before.
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What Is the One Funnel Away Challenge?
The One Funnel Away Challenge (OFA) is a 30-day immersive program created by ClickFunnels and led by Russell Brunson and his team.
It’s designed to walk entrepreneurs step-by-step through building, writing, launching, and optimizing their first (or next) high-converting funnel.
Whether you’re selling a course, an eBook, physical products, coaching services, or affiliate offers—OFA hands you the blueprint.
This isn’t some boring lecture series. It’s a fast-paced, high-accountability challenge that demands you take real action. Each day. For 30 days.
Program Structure: What You Get in 30 Days
The OFA Challenge is broken down into weekly sprints. Each day, you unlock training videos, assignments, and implementation steps.
Pre-Training Week: Resetting Your Mind
Before the funnel-building even begins, OFA gets inside your head.
You’ll identify what’s been holding you back, why funnels work, and what mindset you need to actually succeed.
Russell Brunson doesn’t sugarcoat this part. You’ll be called out. But you’ll come out stronger.
Week 1: Create Your Irresistible Offer
This is where most people fail—but not you.
You’ll learn how to create an offer that makes price irrelevant and instantly grabs attention. You’ll learn how to stack bonuses, build perceived value, and tap into buyer psychology.
By the end of this week, you won’t just sell a product. You’ll sell a solution that people want right now.
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Week 2: Craft Your Story and Hook
Funnels aren’t just web pages—they’re stories.
You’ll learn how to write headlines that stop the scroll, videos that engage, and copy that converts. You’ll build your epiphany bridge—the emotional connection that transforms browsers into believers.
This week is gold for content creators, coaches, and course sellers.
Week 3: Build the Funnel
Now it’s time to execute. Using ClickFunnels’ drag-and-drop editor, you’ll:
- Design your opt-in and sales pages
- Connect your email autoresponder
- Add upsells, downsells, and order bumps
- Set up your payment processing
Don’t worry if you’ve never built a funnel before. The challenge shows you exactly how to do it—even if you’re not tech-savvy.
Week 4: Launch and Get Traffic
What’s a funnel without traffic? This final stretch teaches you how to:
- Drive leads organically and through ads
- Optimize your funnel’s performance
- Split test for better conversions
- Scale what’s working
By day 30, you won’t just have a funnel. You’ll have a live, working system that brings leads and sales into your business.
Key Features That Make OFA Different
Daily Missions with Video Training
Each day, you’ll unlock a short video with clear instructions and action steps. No fluff. No theory. Just real, tactical moves you need to make.
Accountability Coaches
You’re not doing this alone. You’ll get access to OFA coaches and a private community who are there to guide, answer questions, and push you to the finish line.
Live Q&A Sessions
Every week, you can join live sessions with the OFA team and past million-dollar funnel builders. If you’re stuck, these calls are where breakthroughs happen.
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Two Specialized Tracks
You choose your path:
- Expert Track: Perfect for info product sellers, coaches, authors, and course creators.
- Ecom Track: For those selling physical products or running stores.
Each path gives you niche-specific guidance and examples.
Pricing: What Does It Cost?
The One Funnel Away Challenge offers two pricing options:
- $100: Full digital access to the entire challenge (videos, workbooks, community).
- $119: Includes everything above plus a physical box with the OFA workbook, training scripts, and Funnel Builder Secrets book.
You’ll also get a free ClickFunnels trial bundled with your enrollment so you can build your funnel without paying extra.
If you're serious about building a revenue machine, this is one of the cheapest and most powerful investments you can make.
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Pros and Cons
Pros
- Action-based: Forces you to build, not just learn
- Incredible value: Top-tier training for under $150
- Perfect for beginners and pros alike
- Direct mentorship from Russell and team
- Community support helps you stay motivated
Cons
- Requires real time: You’ll need to commit 1–2 hours per day
- Can feel intense: Not for dabblers or excuse-makers
- ClickFunnels upsells: You may be offered other tools—but none are required
If you’re serious about launching or scaling, these “cons” are actually signals that it’s legit.
Who Is This Challenge For?
You Should Join If:
- You’re launching a new product and need a roadmap
- You’re stuck trying to “DIY” your business with YouTube videos
- You’re overwhelmed by tech and want a plug-and-play system
- You’ve got a message but don’t know how to package or sell it
- You’re tired of guessing and want a funnel that works
You Shouldn’t Join If:
- You’re looking for a magic button (this takes real effort)
- You won’t follow through for 30 days
- You’re just collecting courses and never finishing them
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Real Results: What People Are Saying
Thousands have completed the OFA Challenge—and some have made 6 or 7 figures within months.
People like:
- Julie Stoian, who went from broke to building a million-dollar brand
- Steve Larsen, who launched a product in 30 days and never looked back
- Beginners with zero experience, who now run profitable info businesses from home
The common thread? They showed up, did the work, and used the OFA roadmap to launch something real.
Your story could be next.
Alternatives to Consider
Yes, there are other programs out there. But they often fall short:
- Wealthy Affiliate: Better for long-term content marketing, but lacks funnel structure
- Kajabi Bootcamps: Great for course creators, but limited on funnel training
- Self-paced courses: Tons of content, but no accountability or coaching
OFA stands out because it combines training + execution + pressure + support. That’s what creates transformation.
Final Verdict: Is It Worth It?
Let’s recap.
You get:
- A daily execution plan
- Expert coaching and feedback
- Funnel-building tools
- A supportive community
- And the clarity to build an income-producing business in 30 days
For less than the price of a dinner date, you can walk away with the system that fuels multi-million dollar launches.
So the real question isn’t is it worth it?
It’s this:
What’s the cost of staying stuck another month?
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